My Services

I bring a versatile, solution-oriented approach to every project—and as a lifelong learner, I’m confident in my ability to quickly master any tools or technologies needed to deliver exceptional results. I welcome new challenges and thrive in fast-moving environments.

Product Ownership, Vision & Leadership

Group of coworkers collaborating at a wooden desk with laptops, coffee cups, and a large sketch on paper, depicting brainstorming sessions and planning.

Guiding product vision, aligning teams, and turning big ideas into clear, actionable plans—this is where strategy meets execution.

I turn complex ideas into focused, market-ready products by combining hands-on technical leadership with strategic clarity. I work closely with founders, teams, and stakeholders to shape product vision, define clear roadmaps, and guide execution with purpose and precision.

With a CEO-level perspective and a builder’s mindset, I lead every phase of the product lifecycle—from early ideation to launch and beyond. I bring a proactive, collaborative approach that ensures alignment, anticipates challenges, and positions your product for long-term growth and real-world impact.

Full-Stack Dev & Design

Built from the ground up, CraftyCuts.ai is a full-stack product I designed, developed, and led—blending AI, design, and strategy into a seamless creative platform.

I build fast, scalable, and beautifully crafted digital products—end to end. From sleek frontends to powerful backends, I move seamlessly across the stack to bring your vision to life with clean code, thoughtful design, and exceptional speed.

With a rare blend of engineering precision and design sensibility, I create experiences that not only function flawlessly but also look and feel incredible. Whether you need a high-performance web app, a polished mobile experience, or both, I deliver complete, production-ready solutions that engage users and drive results.

Mobile & iOS Dev & Design

Smartphone displaying a map with location icons and store symbols, featuring the text 'FETCH Anything Delivered Fast!'

I built the Fetch Delivery app from the ground up—connecting customers and drivers through a seamless, real-time mobile experience that powered over $50K/month in revenue within the first year.

I design and build high-performance iOS apps that are fast, intuitive, and a joy to use. From animation and haptics to backend integration and in-app purchases, I bring deep platform expertise and a user-first approach to every mobile project.

Whether launching an MVP or scaling a feature-rich product, I handle the full mobile development process—from wireframes to App Store submission—with a focus on performance, polish, and long-term maintainability. The result? Seamless mobile experiences that people love and businesses grow with.

Lego Friends apps shown on tablet and smartphones, featuring Story Maker, Art Maker, and Music Maker.

As the sole iOS developer, I brought LEGO Art Maker to life—building a polished, interactive app that helped the brand engage a new creative audience through digital play.

Pixel-Perfect UI/UX & Graphic Design

Abstract drawing titled 'Golden Ring' with swirling colors, featuring a central embryonic seed-like figure surrounded by rings of gold and black.
Abstract digital artwork with colorful geometric shapes and spheres.

As the sole iOS developer and product lead, I helped bring Imaginal Canvas to life—crafting a beautifully immersive drawing and journaling app now used in art school classrooms as a creative digital tool.

Great design isn’t just about how it looks—it’s about how it feels, flows, and functions. I craft intuitive, visually striking interfaces that enhance usability, guide users effortlessly, and leave a lasting impression.

From wireframes to final visuals, I combine user empathy with design precision to create clean, cohesive experiences across web and mobile. Whether it’s a full brand system or a single feature, every pixel is placed with purpose to support your goals and elevate your product.

Prototypes, Schemas, & Workflows

A series of onboarding screens introducing the concept of pareidolia. Screens feature blurred images and text discussing identifying faces or patterns in random objects, with quotes from notable figures like Steve Jobs and Albert Einstein. Arrows indicate the flow of screens. Three smaller images at the bottom labeled as pareidolia examples, featuring a rock formation, a flower, and a distorted pattern.

Designed to educate and inspire, these onboarding wireframes for CoSymbolic guided users—especially artists and students—through the fascinating world of pareidolia, blending intuitive UX with accessible, thought-provoking content.

Every great product starts with a clear blueprint. I transform abstract ideas into structured, actionable plans—building interactive prototypes, detailed data schemas, and seamless user workflows that set the foundation for smooth development and smart decision-making.

Whether you're validating a concept, aligning your team, or preparing for handoff, I bring clarity to complexity—helping you move faster, reduce rework, and launch with confidence.

Web & Growth Strategy

Colorful glass sculptures surrounding a laptop displaying a website for "Alex Santella, Glass Artist," with a call to action saying "Get your free website trial today. No credit card required. Get Started."

Leveraging cutting-edge tools and strategies, I ensure your site is up and running quickly and cost-effectively—empowering your brand to engage audiences and drive measurable results from day one.

I don’t just build beautiful websites—I build growth engines. From landing pages to full-scale platforms, I create fast, responsive web experiences optimized for performance, conversion, and long-term success.

Leveraging analytics, A/B testing, social media integration, and conversion funnel design, I help businesses attract the right audience, turn visitors into users, and users into loyal customers. Every pixel and decision is rooted in data, strategy, and a deep understanding of what moves people to act.

Let’s Build Something Great

If you’re ready to bring your idea to life—or need a trusted partner to level up your product—reach out! I’d love to hear more about what you’re working on and explore how we can make it happen, together.